Job Summary:
Responsible for the implementation and management of an ecommerce operation. developing and driving online strategies to help increase sales and profitability of a company’s ecommerce activities. Ecommerce executives also play a vital role in a company’s customer service, working to ensure customer satisfaction levels remain high.
Job Duties and Responsibilities:
- Coordinate order processing, delivery and returns of customer orders.
- Oversee all related platforms performance and functionality.
- Plan and execute the digital campaign to increase traffic and optimize ROI.
- Coordinate order processing, delivery and returns of customer orders.
- Prepare insights report and data mining outcome.
- Monitor and enhance platform performance.
- Monitor and enhance user experience on a timely basis.
- Monitor and report competitors’ activities.
- Follow up on 3rd party platforms (product availability, pricing, promotions and performance).
- Analyze data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement.
- Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI’s.
- Oversee the restocking of inventory to ensure customers have access to desired products.
- Use tracking tools such as Google Analytics to develop reports to review performance and track goals.
- Developing Digital Strategy: Working with management, analyze the objectives and vision of the company and develop a digital marketing strategy that will be used as a guide for upcoming campaigns and projects.
- Develop content calendar and oversee website uploads and landing pages development.
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement ecommerce strategy in order to improve website performance
- Work with developers to improve website speed.
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition.
Requirements & Skills :
- Minimum 2 years’ experience in Digital and E-commerce related field.
- Proficiency in running Google Ads and digital media campaigns (FB, IG, Snap Chat, Tok-tok)
- Graduate from marketing, management, or computer science college
- Email marketing knowledge.
- Customer service oriented.
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyse e-commerce performance metrics.
- Familiarity with online marketing tools, including social media advertising, email marketing, SEO and SEM.
- In-depth knowledge of troubleshooting and problem-solving techniques to maintain performance and mitigate potential issues.
- Experienced in managing and improving website and customer.
- Knowledge of Ecommerce Platforms: Experienced in using WooCommerce.
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.